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New Season Launch

A social-first launch campaign: one core idea carried through a key visual system, a content calendar and short-form video concepts.

Project type
Concept work, our own brief
Disciplines
Creative & Social, Growth & Performance

The brief

A brand introducing a new seasonal collection needs a launch that feels like one campaign, not a set of unrelated posts. The campaign has to work across feed posts, stories and short-form video, and lead people to a page where they can act.

Our approach

  1. 01

    One idea, many formats

    Start from a single campaign line and a key visual, then design how it adapts to each format instead of creating each piece from scratch.

  2. 02

    A calendar with a shape

    Plan the content in three phases (tease, launch, sustain) so the campaign builds momentum rather than peaking on day one.

  3. 03

    Video built for the first seconds

    Write short-form video concepts that show the product and the idea immediately, with captions for viewers watching without sound.

  4. 04

    A destination that converts

    Pair the campaign with a focused landing page and tracking, so every channel leads to one measurable action.

Deliverables

  • Campaign idea and key visual
  • Format system for feed, stories and video
  • Three-phase content calendar
  • Short-form video concepts and scripts
  • Campaign landing page brief

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